Internal · Showcase Concepts

Eleven ways to say "we've worked with most of them."

Eleven directions for a homepage section that surfaces StoneCraft's commercial client list — each meant to read as established and matter-of-fact. Pick one, mix two, or borrow typographic details across them.

Concept 01

Editorial numeral.

A single oversized serif numeral does the heavy lifting. Names sit beside it as small caps, almost a footnote — most space, fewest words.

30YEARS

Surfacing work for many of Canada's most recognized commercial spaces — and counting.

Save-On-Foods BC Place Whistler Blackcomb Cactus Club Cafe Sephora Lululemon Marriott Hotels Earls Boston Pizza Telus BC Hydro
Concept 02

Selected engagements.

Law-firm energy. Numbered roll on a dark page with a year-range subtitle, italicized footnote at the bottom. Reads as a record, not marketing.

Selected engagements

Three decades, one craft.

1996 — 2026

  1. Save-On-Foods
  2. BC Place
  3. Whistler Blackcomb
  4. Fairmont Hotels
  5. Cactus Club Cafe
  6. Earls Restaurants
  7. Boston Pizza
  8. Marriott Hotels
  9. Best Western
  10. Holiday Inn
  11. Sephora
  12. Lululemon
  13. MEC
  14. A&W
  15. McDonald's
  16. Tim Hortons
  17. ICBC
  18. Telus
  19. BC Hydro
  20. Coast Capital Savings

A partial list. Hundreds more across hospitality, retail, food, public sector, and corporate — provided on request.

Concept 03

A single sentence.

No grid, no list — just a confident paragraph. Names get a touch of gold-italic weight inline. Reads like an essay.

“

For thirty years we've resurfaced the spaces where Canadians eat, shop, work, and travel — for Save-On-Foods, Whistler Blackcomb, BC Place, Cactus Club, Sephora, Marriott, Earls, and most of the names you'd expect.

StoneCraft · Vancouver, since 1996

Concept 04

A timeline of decades.

Four tickmarks on a thin gold rule, four short rosters underneath. The horizontal line is the message: this has been going on for a while.

A line through three decades.

Some of the spaces we've resurfaced — since 1996.

1996
Early years
  • McDonald's
  • A&W
  • Best Western
  • Boston Pizza
2006
Growth
  • BC Place
  • Holiday Inn
  • Earls Restaurants
  • BC Hydro
2016
National
  • Lululemon
  • Sephora
  • Whistler Blackcomb
  • Marriott Hotels
2026
Today
  • Save-On-Foods
  • Cactus Club Cafe
  • Coast Capital
  • Telus · ICBC
Concept 05

A slow drift.

An 80-second loop, masked edges, tiny gold dots between names. Slow enough to read as decor rather than animation. Pauses on hover.

Selected clients —

Thirty years in, the list is longer than the page.

Save-On-Foods BC Place Whistler Blackcomb Cactus Club Cafe Boston Pizza Earls Restaurants Marriott Hotels Fairmont Hotels Best Western Holiday Inn Sephora Lululemon MEC A&W McDonald's Tim Hortons ICBC Telus BC Hydro Coast Capital Savings Save-On-Foods BC Place Whistler Blackcomb Cactus Club Cafe Boston Pizza Earls Restaurants Marriott Hotels Fairmont Hotels Best Western Holiday Inn Sephora Lululemon MEC A&W McDonald's Tim Hortons ICBC Telus BC Hydro Coast Capital Savings
Concept 06

By sector.

Names sorted into four cells: food, retail, hospitality, public & corporate. The grid does the talking — range without rhetoric.

Across hospitality, retail, food, and corporate.

A handful of names from each sector, drawn from thirty years of work. Not a complete list — just the ones you've probably walked through this month.

01 Food & Beverage
  • Save-On-Foods
  • Cactus Club Cafe
  • Earls Restaurants
  • Boston Pizza
  • A&W · McDonald's · Tim Hortons
02 Retail
  • Sephora
  • Lululemon
  • MEC
03 Hospitality
  • Whistler Blackcomb
  • Fairmont Hotels
  • Marriott Hotels
  • Best Western · Holiday Inn
04 Public & Corporate
  • BC Place
  • BC Hydro · ICBC
  • Telus
  • Coast Capital Savings
Concept 07

By the numbers.

Three oversized stats on a dark page — years, commercial clients, residential projects. The numbers carry the weight; small italic descriptors sit underneath. Most confident option for a hero-adjacent slot.

Three numbers, three decades

The math of thirty years in the field.

30yrs
In the field

Surfacing decks, kitchens, restaurants, and showrooms across BC since 1996.

100s
Commercial clients

Retail, hospitality, food, public sector — names you'd recognize on every block.

1000s
Residential projects

Decks, kitchens, bathrooms, and pool surrounds across the Lower Mainland.

Concept 08

Typographic logo wall.

A grid of names set in serif type — no actual logos, no colour, no clutter. Thin borders, hover-tinted gold. The page assumes you already know who these companies are.

A partial register

Names you'd recognize on every block.

Save-On-Foods
BC Place
Whistler Blackcomb
Cactus Club
Earls Restaurants
Boston Pizza
Marriott Hotels
Fairmont Hotels
Best Western
Holiday Inn
Sephora
Lululemon
MEC
A&W
McDonald's
Tim Hortons
ICBC
Telus
BC Hydro
Coast Capital
Concept 09

Press headlines.

Newspaper masthead, dated entries reaching back to 1996. Each headline reads as news — longevity proved by the years on the left rather than asserted in the copy.

StoneCraft · Selected Projects 1996 — 2026
2025

Save-On-Foods selects StoneCraft for forty-store seamless flooring rollout across BC.

2024

Resurfacing project for Whistler Blackcomb base lodge completed ahead of season.

2022

Cactus Club Cafe standardizes interior surfacing across new locations.

2019

Multi-year contract awarded for Marriott Hotels Pacific Northwest properties.

2015

StoneCraft surfacing installed at BC Place hospitality concourses.

2008

Earls Restaurants partners with StoneCraft for national location refresh.

1996

Founded in Vancouver, BC. First commercial install: A&W.

Concept 10

Index.

An alphabetical index — like the back of a hardcover book. Numbered, lined, with sector labels in small caps to the right. The most archival of the options; reads as documentary record.

An alphabetical record.

Twenty of several hundred
  1. A&WFood
  2. BC HydroPublic
  3. BC PlacePublic
  4. Best WesternHospitality
  5. Boston PizzaFood
  6. Cactus Club CafeFood
  7. Coast Capital SavingsCorporate
  8. Earls RestaurantsFood
  9. Fairmont HotelsHospitality
  10. Holiday InnHospitality
  11. ICBCCorporate
  12. LululemonRetail
  13. Marriott HotelsHospitality
  14. McDonald'sFood
  15. MECRetail
  16. Save-On-FoodsFood
  17. SephoraRetail
  18. TelusCorporate
  19. Tim HortonsFood
  20. Whistler BlackcombHospitality
Concept 11

Collected works.

Project cards in a soft grid — year, name, sector, and a short note. Reads as portfolio. The most flexible of the concepts: each card can carry as much or as little context as you want.

Selected works

A few of the projects we're proud of.

2025

Save-On-Foods

Retail / Food

Multi-store rollout of seamless StoneCraft flooring across BC locations. High-traffic, low-maintenance, replaceable in sections.

2024

Whistler Blackcomb

Hospitality / Resort

Base-lodge resurfacing engineered for ski-boot wear, snow melt, and the steady abrasion of forty thousand winters.

2022

Cactus Club Cafe

Food & Beverage

Standardized interior surfacing system across new restaurant locations. Custom warm-grey palette with subtle decorative scoring.

2019

Marriott Hotels

Hospitality

Multi-year contract for Pacific Northwest property surfacing, hospitality areas, lobbies, and pool decks.

2015

BC Place

Public Venue

Hospitality concourse surfacing rated for stadium-day foot traffic, fast cleaning, and chemical-resistant performance.

1996

A&W (first contract)

Food / Founding

The first commercial install. A single restaurant became thirty years of relationships across food service.